We build your website, get your business noticed in search and AI tools, and make sure every call and form gets answered. We run it all for you, and you see the numbers every month.
It starts with your website. We add the rest as your business needs it, and it all works around the clock, even when you’re not.
Customers can’t choose you if they can’t find you. And once they find you, what they see decides whether they call.
The lead you don’t catch is the one your competitor did. Phones answered, texts returned, forms followed up. Even at 9pm on a Saturday.
Most businesses spend everything on new customers and nothing on the old ones. We flip that. The cheapest customer is the one you’ve already won.
Our projects start from your goals, and we measure the results.
Goal Increasing online visibility
A complete refresh and a large migration: a custom-designed WordPress site, with more than 1,000 articles carried into the new design and existing links still leading to the right page. We set the site up so Google and AI tools like ChatGPT can find and read it.
Goal Increasing business outside its primary service area
A new website with a page for each service, pages for 30 towns and neighborhoods, and a request form that goes straight to the office and records where each lead came from. We set it up so Google, Maps and AI tools like ChatGPT can find and read it, and brought its Business Profile in line with the site.
Goal More customers, and less time spent chasing appointments
We worked with Driven on developing the new site and helped streamline the shop’s back office, resulting in more leads and increased revenue.
The same five steps whether you need a website, a lead system or both. The last one repeats for as long as we work together.
First call, 30 minutes
We look at your business’s current online presence, what’s working and what isn’t, and agree on what the business needs more of. No pitch deck, no pressure.
Before anything changes
We measure where you show up on Google Maps, in search results and in AI answers, and where your leads come from today.
You approve it
We turn the gaps and opportunities we found into a plan you approve: what to build, in what order, and how we’ll know it’s working.
You sign off first
Usually the website comes first, then what you need next: getting your business noticed in search and AI tools, optimizing your Google Business Profile, and following up on every lead. Everything is tested before it touches a real customer.
Every week after launch
We run it for you and repeat the checks from step 2 every week, so you can see whether it’s moving toward the goal.
When the numbers aren’t moving toward the goal, we go back to the plan (step 3) and change it.
Before we change anything, we take a baseline. After launch we run the same checks every week, and you see the figures in a monthly report.
For a business that serves a local area, we search from a grid of points around it, the way nearby customers do, and record where you show up in the map results and who shows up instead.
We check where your pages appear for the searches that bring in the work you want, on a computer and on a phone, and run each check twice because results shift from one search to the next.
We ask ChatGPT, Gemini, Claude and Google’s AI Mode the questions your customers ask, several times each, and count how often they name you.
Each request from your site can record where the visitor came from, so you can see which channel each lead came through.
Every change we make is dated beside the figures, so you can see what moved after each one.
Bigger competitors, from regional chains to companies owned by private equity, have marketing teams and a system for everything. Most independent businesses have the owner, after hours. We build those systems for you, run them, and aim them at the goal you set.
Heating and cooling first, and other home service trades too. Homeowners choose fast, often from a phone, so the goal is usually more of the jobs worth the most to you.
Consulting, advisory and other firms whose clients read the site before the first call. The goal is usually more inquiries from the clients the firm most wants to work with.
Already on WordPress, with a site that has outgrown its design? See WordPress website redesign.
Decades of experience building, testing, and shipping software from startups to Fortune 500 companies. Now helping businesses in Philadelphia and the surrounding region run smarter without working harder.
You work with Ryan directly, from the first call through launch and after it. There’s no account manager in between.
AI is part of how we build. It’s not what we sell. We sell systems that pay for themselves.
Book a 30-minute call. We’ll look at how your business shows up online today, talk through what it needs more of, and tell you honestly whether it makes sense to build a plan together. No pitch deck, no pressure.