What a redesign includes
A redesign replaces how the site is built, not only how it looks. Here’s what that covers.
- A custom design built around how your clients choose you, in place of a template the site has outgrown.
- Pages your own team can update without a developer, with a written guide for each page type.
- Years of articles, pages and images carried over and restyled to match the new design.
- Your search visibility protected through the move, with existing links still leading to the right page.
- Built so Google and AI tools like ChatGPT can find and read the site, with reporting on how visitors use it.
- A written launch plan, and modern security and monitoring once you’re live.
Econsult Solutions: a WordPress redesign and migration
- Client
- Economics consultancy, Philadelphia
- Goal
- Increasing online visibility
- Before
- An older WordPress site with years of articles
- After
- A custom-designed WordPress site
- Content
- More than 1,000 articles moved and restyled
- Search
- Set up for Google and AI tools like ChatGPT from launch day
- Launched
- September 2026
“Our site carries years of legacy content, and he knew how to manage the structure so everything held together.”
How we work with you.
The same five steps whether you need a website, a lead system or both. The last one repeats for as long as we work together.
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Set the goal.
First call, 30 minutes
We look at your business’s current online presence, what’s working and what isn’t, and agree on what the business needs more of. No pitch deck, no pressure.
-
Take a baseline.
Before anything changes
We measure where you show up on Google Maps, in search results and in AI answers, and where your leads come from today.
-
Plan the work.
You approve it
We turn the gaps and opportunities we found into a plan you approve: what to build, in what order, and how we’ll know it’s working.
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Build and launch.
You sign off first
Usually the website comes first, then what you need next: getting your business noticed in search and AI tools, optimizing your Google Business Profile, and following up on every lead. Everything is tested before it touches a real customer.
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Run and measure.
Every week after launch
We run it for you and repeat the checks from step 2 every week, so you can see whether it’s moving toward the goal.
When the numbers aren’t moving toward the goal, we go back to the plan (step 3) and change it.
You work with the person who builds your site.
RD Systems is Ryan Daggett, an engineer with two decades in software at companies from startups to the Fortune 500. Ryan scopes the work, designs and builds the site, and is the one you call after launch.
There’s no account manager in between, and no handoff to a team you haven’t met.
Questions about a WordPress redesign
Can you keep all of our existing content?
Yes. Articles, pages and images move to the new site and are restyled to match the new design. On Econsult Solutions’ redesign that meant more than 1,000 articles.
What happens to our old links?
Your existing links keep working. Pages keep their addresses wherever they can, and where a page is retired or renamed, its old address sends visitors to the closest new page. We test every one before launch.
Can our team edit the new site?
Yes. The copy on every designed page can be edited in WordPress without touching code, and your team gets a written guide for each page type.
Do you only work with businesses in Philadelphia?
No. We’re based in Philadelphia and most of the work happens remotely, so we work with businesses anywhere in the US.
How long does a redesign take?
It depends mostly on how much content the site carries and how many page types it needs. We’ll give you a timeline after the first call, once we’ve seen the site.
How will we know it’s working?
Before anything changes, we take a baseline: where you show up on Google Maps, in search results and in AI answers, and where your leads come from. Then we repeat the same checks every week, with every change we made dated beside the figures. See how we measure.
Can you also follow up on the leads the site brings in?
Yes. We also build the lead systems behind the site, so calls get answered after hours, missed calls get an automatic follow-up and past customers come back. See lead systems.
Talk through your redesign.
Book a 30-minute call. We’ll look at your current site and what it carries, and tell you honestly whether we can help.