What an HVAC website needs
Homeowners pick a contractor fast, often from a phone, often while something is broken. The site is built for that moment.
- A page for each service you sell: repair, installation and maintenance.
- A page for each town you serve, written from real local facts, not copies with the name swapped.
- A short request form on every page that sends each request straight to your office, with where it came from.
- Your phone number one tap away on every phone screen.
- Pages for your reviews and financing, so homeowners don’t have to ask.
- Set up for Google search, Maps and AI tools, with one set of business details everywhere.
SK Heating & Air Conditioning
- Business
- HVAC contractor, Bala Cynwyd, PA
- Goal
- Increasing business outside its primary service area
- Built
- A new website, replacing a WordPress site
- Service pages
- AC repair, heating repair, installation and maintenance
- Area pages
- 30 towns and Philadelphia neighborhoods
- Requests
- A short form that goes straight to the office, with where each lead came from
- Search
- Set up for Google, Maps and AI tools, with the Business Profile to match
- Launched
- October 2026
How we work with you.
The same five steps whether you need a website, a lead system or both. The last one repeats for as long as we work together.
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Set the goal.
First call, 30 minutes
We look at your business’s current online presence, what’s working and what isn’t, and agree on what the business needs more of. No pitch deck, no pressure.
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Take a baseline.
Before anything changes
We measure where you show up on Google Maps, in search results and in AI answers, and where your leads come from today.
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Plan the work.
You approve it
We turn the gaps and opportunities we found into a plan you approve: what to build, in what order, and how we’ll know it’s working.
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Build and launch.
You sign off first
Usually the website comes first, then what you need next: getting your business noticed in search and AI tools, optimizing your Google Business Profile, and following up on every lead. Everything is tested before it touches a real customer.
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Run and measure.
Every week after launch
We run it for you and repeat the checks from step 2 every week, so you can see whether it’s moving toward the goal.
When the numbers aren’t moving toward the goal, we go back to the plan (step 3) and change it.
You work with the person who builds your site.
RD Systems is Ryan Daggett, an engineer with two decades in software at companies from startups to the Fortune 500. Ryan scopes the work, designs and builds the site, and is the one you call after launch.
There’s no account manager in between, and no handoff to a team you haven’t met.
Questions about HVAC website design
Do you build sites for other home service trades?
Yes. The same approach fits plumbers, electricians and other home service businesses: a page for each service, a page for each area you serve, and a fast way to request service.
Can the request form go into our CRM?
Yes. On SK’s site, every request creates a record in the office’s CRM and sends the office an alert, along with where the visitor came from.
Who writes the town pages?
We do, from local facts we can source, and we check that no two pages read as copies of each other. Pages with only the town name swapped don’t help you or your customers.
Do you work with contractors outside the Philadelphia area?
Yes. We’re based in Philadelphia and most of the work happens remotely, so we work with contractors anywhere in the US.
How long does a new HVAC site take?
It depends mostly on how many services and towns the site covers. We’ll give you a timeline after the first call.
How will we know it’s working?
Before anything changes, we take a baseline: where you show up on Google Maps, in search results and in AI answers, and where your leads come from. Then we repeat the same checks every week, with every change we made dated beside the figures. See how we measure.
Can you also follow up on the leads the site brings in?
Yes. We also build the lead systems behind the site, so calls get answered after hours, missed calls get an automatic follow-up and past customers come back. See lead systems.
Talk through your new site.
Book a 30-minute call. We’ll look at how customers find you today and where requests come in, and tell you honestly whether we can help.