What a professional services website needs
Clients often read a firm’s site before the first call. It has to explain the practice clearly and show the thinking behind it.
- Pages that explain each practice area in your clients’ language.
- Team pages that show who clients will actually work with.
- An insights library that stays easy to browse as it grows to hundreds of articles.
- Copy your team can edit on every page, with a written guide for each page type.
- An inquiry form that keeps every message, even if an email goes astray.
- Set up for Google search and AI tools, with visitor reports your team can read.
Econsult Solutions, an economics consultancy
- Firm
- Economics consultancy, Philadelphia
- Goal
- Increasing online visibility
- Built
- A custom-designed WordPress site
- Content
- Articles, project write-ups and team pages in one design
- Editing
- Every designed page, by the firm’s own team
- Search
- Set up for Google and AI tools like ChatGPT from launch day
- Launched
- September 2026
How we work with you.
The same five steps whether you need a website, a lead system or both. The last one repeats for as long as we work together.
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Set the goal.
First call, 30 minutes
We look at your business’s current online presence, what’s working and what isn’t, and agree on what the business needs more of. No pitch deck, no pressure.
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Take a baseline.
Before anything changes
We measure where you show up on Google Maps, in search results and in AI answers, and where your leads come from today.
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Plan the work.
You approve it
We turn the gaps and opportunities we found into a plan you approve: what to build, in what order, and how we’ll know it’s working.
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Build and launch.
You sign off first
Usually the website comes first, then what you need next: getting your business noticed in search and AI tools, optimizing your Google Business Profile, and following up on every lead. Everything is tested before it touches a real customer.
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Run and measure.
Every week after launch
We run it for you and repeat the checks from step 2 every week, so you can see whether it’s moving toward the goal.
When the numbers aren’t moving toward the goal, we go back to the plan (step 3) and change it.
You work with the person who builds your site.
RD Systems is Ryan Daggett, an engineer with two decades in software at companies from startups to the Fortune 500. Ryan scopes the work, designs and builds the site, and is the one you call after launch.
There’s no account manager in between, and no handoff to a team you haven’t met.
Questions about a professional services website
Can the site carry our articles, reports and research?
Yes. Econsult Solutions’ site carries more than 1,000 articles alongside its project write-ups and team pages, all in one design.
Can our team update the site without a developer?
Yes. The copy on every designed page can be edited in WordPress without touching code, and your team gets a written guide for each page type.
Is the site set up for search and AI tools?
Yes. Every page is built and labeled so search engines and AI tools can read who you are and what you do. No one can honestly promise rankings, so we don’t.
We’re already on WordPress. Do we have to start over?
No. A redesign can keep your content and your existing links. See WordPress website redesign.
Do you work with firms outside Philadelphia?
Yes. We’re based in Philadelphia and most of the work happens remotely, so we work with firms anywhere in the US.
How will we know it’s working?
Before anything changes, we take a baseline: where you show up on Google Maps, in search results and in AI answers, and where your leads come from. Then we repeat the same checks every week, with every change we made dated beside the figures. See how we measure.
Can you also follow up on the leads the site brings in?
Yes. We also build the lead systems behind the site, so calls get answered after hours, missed calls get an automatic follow-up and past customers come back. See lead systems.
Talk through your firm’s site.
Book a 30-minute call. We’ll learn how your firm works with clients and tell you honestly whether we can help.